| Whether you have just been 
                  appointed as a group leader or you are a battle-scarred veteran, 
                  you know that managing professional people is difficult! 
                   Intelligent professionals are often free-agents, accustomed 
                    to having autonomy to work on grueling assignments with little 
                    supervision, and always relentlessly demanding of themselves 
                    and others. How do you actually add value as a group leader, 
                    or even get these people to accept your guidance? 
                  How do you deal with those oh-so-talented but oh-so-annoying 
                    professionals who exhibit attitude problems or are just exceedingly 
                    difficult to work with, when you need them but they needle 
                    you? 
                  How do you avoid unsettling group meetings where you meet 
                    for no clear purpose; people drift in and out at random times; 
                    the power players dominate discussions; and everyone brings 
                    along their favorite axe to grind? 
                  How do you actually inspire your group to bone-satisfying 
                    performance? 
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            In this strikingly unique "play book", professional service 
              experts Patrick McKenna and David Maister provide real-world examples, 
              a wealth of self-evaluation materials, and offer concrete advice 
              on stressful day-to-day management issues that every leader of professionals 
              will welcome. The authors offer penetrating insights into the basics 
              of coaching, dividing their attention equally between energizing 
              and guiding the individual performer and the group. 
            There has never been a book like this. First Among Equals is essential 
              reading for practice leaders and group heads in the professional 
              sector as well as managers of highly talented, technical knowledge 
              workers anywhere. The lessons and learnings presented here will 
              give you insights and action tips to help you provoke and inspire 
              your people to their full potential. 
            PATRICK J. McKENNA is a widely recognized expert on managing professional 
              service firms and a partner in Edge International in Edmonton, Canada, 
              a consulting firm serving professional service firms throughout 
              the world. Mr. McKenna is the co-author of two Canadian Top 10 management 
              bestsellers, Beyond Knowing and Herding Cats. 
            DAVID H. MAISTER, one of the world's leading authorities of the 
              management of professional service firms, is the author of Managing 
              the Professional Service Firm, True Professionalism, and Practice 
              What You Preach, and coauthor of The Trusted Advisor. 
            
            Visit the First 
              Among Equals website to learn more. 
              
 
 
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