Post # 799 – October 20, 2018
Advent of The Legal Practice’s Micro Niches (Part 2)
Today, firms are facing yet another
structural and marketing challenge, that which I have come to call, “Tech-Driven Hybrids.” These are
practices that are not simply conventional in that they require a level of
expertise that goes beyond any one vertical (e.g., may require
regulatory plus tax, plus IP), and they are practices that extend beyond
impacting just one industry in that their effect will likely be felt in a good
number of different industries.
the micro niches in your legal practice? And how can you use them to find new
clients and better service your existing ones?