Post # 799 – October 20, 2018

The Advent of The Legal Practice’s Micro Niches (Part 2)

Today, firms are facing yet another structural and marketing challenge, that which I have come to call, “Tech-Driven Hybrids.” These are practices that are not simply conventional in that they require a level of expertise that goes beyond any one vertical (e.g., may require regulatory plus tax, plus IP), and they are practices that extend beyond impacting just one industry in that their effect will likely be felt in a good number of different industries.

What are the micro niches in your legal practice? And how can you use them to find new clients and better service your existing ones?

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