Post # 798 – October 5, 2018
Advent of Micro Niches (Part 1)
There was a
time when we simply organized our law firms vertically, by the same subject
matter we studied in law school — a corporate practice, a litigation practice,
a labor and employment practice and so forth.
So that today, we tend to think of the typical labor and employment practice
as highly commoditized with practitioners doing low-value work for highly
discounted fees. In the real world,
however, those looking at the trends, monitoring the pace of change, and
exploring where new client needs may be, are discovering the answers might be
in highly-specialized micro-niches.
the micro niches in your legal practice? And how can you use them to find new
clients and better service your existing ones?