Post # 798 – October 5, 2018

The Advent of Micro Niches (Part 1)

There was a time when we simply organized our law firms vertically, by the same subject matter we studied in law school — a corporate practice, a litigation practice, a labor and employment practice and so forth.  So that today, we tend to think of the typical labor and employment practice as highly commoditized with practitioners doing low-value work for highly discounted fees.  In the real world, however, those looking at the trends, monitoring the pace of change, and exploring where new client needs may be, are discovering the answers might be in highly-specialized micro-niches.

What are the micro niches in your legal practice? And how can you use them to find new clients and better service your existing ones?

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